This saddle-stitched booklet was one piece in an enrollment campaign that included direct mail, a sequenced series of emails, digital newsletters, and social media posts.

The goal was to communicate school spirit, deliver key messages about next steps, and generate yield among students who were accepted but had not paid a deposit. I developed key messages, wrote the copy, and managed photography, taking many of the photos myself. The piece was part of a direct-mail package that included promotional items.